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In collaboration with artist Haa (Han Wenbin), this project presents a limited-edition Year of the Horse coffee and merchandise packaging design inspired by the classic parable Little Horse Crossing the River. Breaking away from conventional Chinese Zodiac clichés, the design establishes a clever parallel between “water levels” and “roast level.” By visually depicting the pony navigating shallow, medium, and deep waters, it directly corresponds to light, medium, and dark roast coffee beans—transforming abstract sensory taste into a vivid visual narrative.

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Golden Time is roughly the moment when each of us feels most at ease—a time to step away from screens, to momentarily forget the trivial busyness of everyday life in our own ways, and to encounter ourselves. In that moment, time settles into a boundless state of leisure, where a sense of freedom exists everywhere.

For us, Golden Time can be a cup of coffee: a morning Americano, an afternoon milk coffee enjoyed while daydreaming, a moment of meditation, or simply zoning out in the aromatic warmth of a well-brewed cup. Within these lingering flavors, we discover the secrets of time, encounter the terroirs of different origins, and experience how coffee and life can be beautiful, simple, and joyful.

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